21 January 2011
Ten years ago, I was privileged to be asked to become Chairman of the Laureus World Sports Academy. At the time this felt like being made captain of the greatest sports team ever put together. Of course there was a more serious purpose to our endeavours: through the Laureus Sport for Good Foundation we hoped ...
No comments | Read more
| Our History |
 |
 |
 |
|
Our story began over 20 years ago in 1987 when United Nations Advisor, Bob Munro, was working for sustainable development in Kenya. During a visit to Mathare, he saw local kids having a kickabout with a ball made out of polythene bags and twine. He offered to referee a game if they helped pick up litter in the area. Much to his surprise, they immediately agreed. Inspired by this experience, Bob set up a self-help organisation linking football with slum cleanup sessions. The idea was simple – teams were awarded extra league points for completing clean-up sessions, giving them the incentive to show up! The organisation grew quickly. MYSA began to link football to other community outreach and development activities such as HIV/AIDs awareness sessions, education scholarships and leadership training. Today, we have over 25,000 members and some great success stories to tell – click here to read just a few stories from past and present members. Although MYSA is much bigger than it used to be, our founding principles are still the same. At the heart of everything we do is a love of and passion for sport and our aim to ‘give youth a sporting chance on and off the field’.
Our AwardsOver the years, we have been lucky enough to win lots of awards:
|
